Why Somabay

Experience luxury in every meticulously crafted detail, where prestige hospitality is rediscovered with genuine warmth and passion. Our commitment to sustainability ensures that every indulgence is balanced with environmental responsibility, allowing you to awaken forgotten desires and build unforgettable memories while preserving the beauty of our surroundings for generations to come. Somabay is where glorious coastlines converge with modern-day opulence in a land rich with vibrant culture and mystical history. Succumb to the alluring siren of Somabay—a destination that transcends the boundaries of euphoria and tranquility, offering an unparalleled experience of harmony and sustainability intertwined.

About Us


Founded in 1947, The Olayan Group is a private, multinational enterprise with diverse commercial and industrial operations in the Middle East and an actively managed portfolio of international investments.

The commercial side of the Group comprises more than 40 companies and is centered in Saudi Arabia, where the Group originated. They are engaged in distribution, manufacturing, and services. Many of these companies operate in partnership with leading multinational or regional firms. Some have operations in other Gulf countries and the wider Middle East. With offices in Saudi Arabia, Europe, and the US, the Group’s global investment team focuses on public and private equities, real estate, fixed income securities, and other specialized assets.

Tawfiq Gargour

Tawfiq Gargour & Fils (TGF) was established in 1928 in Jaffa, Palestine by the late Tawfiq Gargour joined later by his four sons: Nicolas, Habib, John, and Allenby.

In the early beginnings, TGF concentrated on trading activities and started trading in oranges. TGF also traded with the largest companies, such as Salzgitter, and in steel, foodstuffs, and other products. TGF began establishing its relations with Mercedes-Benz in 1936 when the company contacted them in Germany and brought a few cars in return for some shiploads of oranges.

Over the years TGF has grown into a multi-million- dollar business. By the 1960s, TGF had shipping and trading companies in over 15 countries in the Middle East and Europe, and as far as Canada.

Destination premium location

Situated on the eastern shores of Egypt along the captivating Red Sea coast, Somabay offers an ideal location just a convenient 20-minute drive from Hurghada International Airport. Accessible with a mere 4-hour flight from Central Europe, this expansive, self-contained community spans an impressive ten million square meters, enveloped by the sea on three sides. Boasting some of the region’s most stunning sandy beaches and breathtaking panoramic vistas of desert mountains, Somabay promises a picturesque resort experience. Nestled within 10 million square meters of verdant landscapes, life at Somabay transports you into a world where fantasy-scapes seamlessly blend with reality, and sun-drenched activities offer endless possibilities for elevation and enjoyment.


Establish a premier destination for discerning travelers and homeowners alike. Through our relentless commitment to providing unparalleled experiences, we aim to redefine luxury living and hospitality. Our goal is to elevate Somabay beyond being just a vacation spot, but rather a coveted first-choice destination where individuals can seamlessly transition into a lifestyle of unparalleled comfort and convenience. With a focus on sustainability and self-sufficiency, we strive to create a harmonious environment where every aspect of life is meticulously curated to exceed expectations.


A visionary endeavor aimed at transforming Somabay, into a beacon of luxurious hospitality and sustainable living. With a focus on delivering unparalleled hospitality experiences, the mission endeavors to provide elite accommodations, upscale dining experience and world-class amenities to cater to the discerning tastes of global travelers. Beyond tourism, the mission aspires to cultivate a vibrant community, offering residents a high-quality lifestyle completes with residential options, employment opportunities, and essential services. Central to its ethos is a steadfast commitment to sustainability, championing environmentally responsible practices such as energy efficiency, waste reduction, and conservation efforts.